Marketing Lead, EMEA

Join Webflow as Marketing Lead, EMEA to drive qualified pipeline growth across the EMEA region. Lead regional demand generation programs that fuel awareness, engagement, and revenue, working closely with Sales, Partners, RevOps, Enablement, Brand, Field, and PMM teams. Take global demand strategy and localize it for EMEA markets—spearheading regional programs, optimizing the funnel, and ensuring alignment between marketing and sales to deliver measurable business impact.

• Hold BA/BS degree or equivalent experience. • Bring 7+ years of B2B demand generation experience in SaaS or technology sectors with proven success in EMEA markets. • Demonstrate expertise working with complex sales cycles. • Show proficiency using CRM, marketing automation, and analytics tools such as Salesforce, Marketo, Tableau or equivalent. • Understand B2B funnel metrics including MQL to SAO to SQO and attribution modeling. • Excel at cross-functional collaboration working with sales, partnerships, marketing, and operations teams. • Communicate with clarity crafting compelling narratives and translating data into actionable insights. • Display strategic mindset paired with hands-on execution designing GTM plans and managing campaign operations. • Work hybrid schedule with 1-2 days per week in London office.

• Speak fluent French, German or another major European language. • Run AI experiments actively and develop fluency in AI-fueled workflows. • Adapt programs for diverse markets while maintaining brand consistency. • Thrive in fast-paced, high-growth environment balancing creativity with process and precision. • Stay curious building fluency in emerging technologies like AI to unlock creativity and amplify impact. • Scan horizon for new demand generation tactics, platforms, and tools that provide competitive advantage. • Design rigorous test-and-learn roadmaps with A/B and multivariate tests. • Maintain expertise in bleeding-edge demand, digital, and AI innovation.

• Build and execute regional demand generation strategy aligned with global GTM goals driving high-quality leads, pipeline, and revenue. • Develop integrated campaigns across paid media, events, content syndication, email, and ABM channels. • Collaborate with EMEA Sales Leadership, Sales Development, Enablement, RevOps, and Global Marketing ensuring alignment on goals and metrics. • Analyze and continuously improve conversion rates throughout the funnel from MQL to SQL to closed-won. • Adapt global programs and messaging for EMEA markets ensuring cultural and market relevance across key verticals and languages. • Monitor performance dashboards communicating insights on what's working and maintaining living dashboard of KPIs tied to MQL, SQL, SAO, and revenue. • Contribute to broader GTM motion sharing insights from EMEA to influence global demand strategy and investment decisions. • Combine creativity and analytical rigor to identify innovative demand tactics that stand out in EMEA market. • Ensure all programs align to enterprise-grade security, compliance, and brand guidelines maintaining polished collateral and messaging. • Design test-and-learn roadmap with rapid experiments analyzing results and scaling winning initiatives that improve full-funnel conversion.

• Receive equity in form of RSUs in growing, privately held company. • Access comprehensive medical, dental, and vision plans for full-time employees and dependents with Webflow covering most premiums. • Take 12 weeks of paid parental leave for all parents and 6+ weeks additional for birthing parents. • Utilize flexible vacation, paid holidays, and sabbatical program to recharge. • Access mental health resources including therapy and coaching. • Participate in 401(k) with 100% employer match up to $6,000/year in US with global retirement savings support. • Receive monthly stipends for work and wellness expenses from Wi-Fi to workouts. • Qualify for annual WIN bonus program for all full-time, permanent, non-commission employees. • Work for remote-first company built on trust, transparency, and creativity with inclusive global team.

Webflow is building the world's leading AI-native Digital Experience Platform as a remote-first company. Their mission is to bring development superpowers to everyone—from entrepreneurs launching their first idea to global enterprises scaling their digital presence. Webflow empowers teams to design, launch, and optimize for the web without barriers, believing the future of the web and work is more open, more creative, and more equitable.