DACH Marketing Manager

• Serve as the driving force behind Ahrefs' marketing efforts in the German-speaking market with a hands-on approach. • Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition. • Directly manage creation and localization of content including blog posts, social media updates, email campaigns, and digital assets. • Manage all German-related marketing activities including content creation, events, partnerships, and public relations. • Lead efforts in educating the German market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and center. • Organize and participate in key marketing events such as networking events, conferences, and customer meetups to build relationships and generate leads. • Analyze market trends, competitor activities, and customer insights to identify opportunities and optimize marketing initiatives. • Report on performance to senior leadership as part of the global marketing team.

• 5+ years of experience in marketing leadership roles, preferably in technology or SaaS industry. • Primarily focused on localization and adapting content from English-speaking markets to German-speaking audiences. • Experience creating promotional materials and organizing local meetups. • Good knowledge in using Ahrefs product and understanding of its application in the German market. • Proven track record of developing and executing successful marketing strategies in the German market for global companies. • Ability to go after quick wins in the first few months and develop mid to long-term strategy tailored to local market. • Comfortable working as a one-person team to start with. • Excellent content creation and digital marketing skills with ability to produce high-quality assets. • Excellent communication and interpersonal skills to work effectively with cross-functional teams. • Native in German and fluent in English, both written and verbal.

• Experience in SEO is considered a big plus. • Ability to figure things out independently and do own research. • Enjoy running experiments and testing new marketing approaches. • Track record of making sizable contributions in small, agile marketing teams. • Experience working in fast-growing technology or SaaS companies. • Understanding of German-speaking markets beyond Germany including Austria and Switzerland.

• Lead all aspects of marketing mix in the German-speaking market with hands-on execution. • Develop and implement marketing strategies for brand awareness and customer acquisition. • Create and localize content across multiple channels and formats. • Manage events, partnerships, and public relations activities in the region. • Educate the German market on SEO and AI marketing best practices. • Build relationships through networking events and customer engagement. • Continuously optimize marketing initiatives based on data and insights. • Keep what's working and iterate on strategies for continuous improvement.

• Opportunity to make sizable contributions to company success in a small, agile team. • Work directly with Head of International Marketing in a brand new strategic role. • Remote work flexibility across Europe. • Join a passionate and talented global marketing team. • Work for a company building awesome SEO tools used by hundreds of thousands of professionals. • Culture that values independent thinking, research, and experimentation. • Environment following motto: first do it, then do it right, then do it better.

Ahrefs is a company that builds awesome SEO tools and creates in-depth educational materials to help hundreds of thousands of digital marketing professionals around the globe succeed at their jobs. The marketing team is intentionally small for a company of their size, allowing team members to make sizable contributions instead of being a small cog in a giant machine. Ahrefs values marketers who can figure things out independently, conduct their own research, and enjoy running experiments.