Senior Developer Content Lead
About the role
💼 What you will do
• Be the voice of developer education and content at Sanity creating content across every channel. • Create video courses, blog posts, documentation, demos, and conference talks that attract, activate, and retain developers. • Work across teams to produce content that drives top-of-funnel discovery, developer sign-ups, and product adoption. • Switch between building Learn courses, writing campaign content on AI-assisted development, and demoing on stage at conferences. • Own the Learn hub strategy designing learning paths, courseware, and onboarding experiences that reduce time-to-value. • Drive developer acquisition through content showing how Sanity solves real problems. • Teach dual audiences helping developers build powerful content solutions and content operators understand enabled workflows. • Deliver public speaking and workshops representing Sanity at conferences, webinars, and hands-on training sessions. • Integrate Learn into marketing programs packaging educational content for campaigns and external distribution. • Measure and iterate tracking content performance across all channels and use data to optimize creation. • Expect 10-20% travel for conferences, meetings, workshops, and events.
📋 Job Requirements
• 4+ years in developer education, technical training, or developer advocacy at a developer tools or SaaS company. • Actively use AI coding tools daily and understand AI infrastructure and how to build AI-powered features. • Can teach agentic workflows and modern AI-assisted development, helping developers leverage AI effectively. • Technical credibility to code real examples using JavaScript/TypeScript, React, Next.js, and other upcoming languages. • Can build using modern AI-assisted workflows alongside the audience you teach. • Learning design mindset understanding how developers learn, structure content for retention, and improve based on metrics. • Exceptional on-camera presence and natural storyteller engaging on video. • Strong public speaking skills comfortable on stage at conferences, webinars, and hands-on workshops. • Proven learning development expertise having built comprehensive courses and learning programs developers complete. • Dual audience fluency explaining technical concepts to developers and translating business value for non-technical content teams.
🌟 Nice-to-have
• Video production skills and portfolio of educational content created including editing, scripting, and visual storytelling. • Experience growing or scaling YouTube channels. • Experience teaching both technical audiences and non-technical audiences like content operators, editors, and marketers. • Clear understanding of shift from traditional development to AI-assisted development with hands-on experience building with AI coding tools. • Workshop facilitation experience beyond conference speaking including running hands-on training and refining material based on live feedback. • Background with headless CMS, content platforms, or content operations tools. • Track record of improving activation metrics or time-to-value through education programs.
🎯 Responsibilities
• Own and execute Learn hub strategy for developers and content operators. • Create video courses, tutorials, demos, blog posts, and technical articles across all channels. • Design learning paths and onboarding experiences that reduce time-to-value. • Represent Sanity through public speaking at conferences and workshops both virtual and in-person. • Package educational content for marketing campaigns, product pages, and external distribution. • Track content performance including course completions, blog engagement, video views, and sign-up attribution. • Continuously optimize content based on performance data and metrics. • Teach developers to build content solutions and content operators to understand workflows.
About Sanity.io
😃 What Sanity.io offers
• Highly-skilled, inspiring, and supportive team environment. • Positive, flexible, and trust-based work environment encouraging long-term professional and personal growth. • Global, multi-culturally diverse group of colleagues and customers. • Comprehensive health plans and perks. • Healthy work-life balance accommodating individual and family needs. • Competitive stock options program and location-based salary. • Travel opportunities for conferences, meetings, workshops, and events (10-20%). • Work for company backed by leading investors including ICONIQ Growth, Threshold Ventures, and Shopify.
💖 What makes Sanity.io unique
Sanity.io is building the future of AI-powered Content Operations with an AI Content Operating System that gives teams freedom to model, create, and automate content the way their business works. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew use Sanity to power and automate their content operations. Sanity is a modern, flexible content operating system that treats content as data for seamless adaptation across channels. Recently raised $85m Series C led by GP Bullhound with backing from ICONIQ Growth, Threshold Ventures, Heavybit, Shopify, and founders of Vercel, WPEngine, Twitter, Mux, Netlify, and Heroku. A 200+ person company committed to diversity and equal employment opportunity.
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