Senior Data Analyst - CRM

Join Wise's CRM Analytics team supporting Personal and Business customer segments as key member of Marketing Analytics organisation. Report to Senior Manager of CRM Analytics playing critical role in driving lifecycle marketing capabilities through rigorous data analysis and actionable insights. Collaborate closely with CRM, Product, Data Science, and Growth teams helping define and execute measurement framework for CRM initiatives. Your work will directly influence customer acquisition, engagement, and retention by building and running data-driven CRM programs.

• Show proven hands-on experience in marketing analytics specifically within CRM or lifecycle marketing domains. • Demonstrate advanced SQL proficiency to handle complex data manipulation in modern data warehouse like Snowflake. • Have experience with data modeling using dbt and visualization tools to create insightful dashboards and reports. • Be comfortable with programming language such as Python or R for data analysis. • Possess solid understanding of experimental design and statistical testing methodologies. • Demonstrate excellent communication skills translating complex analyses into clear actionable business recommendations. • Show experience working cross-functionally with marketing and product teams.

• Have knowledge of marketing automation platforms and CRM tools. • Show familiarity with various customer segmentation techniques and personalization frameworks.

• Translate complex business questions into clear analytical frameworks delivering insights that directly drive strategic decisions. • Design and execute in-depth analyses to evaluate campaign performance, customer segmentation, and engagement patterns across customer lifecycle. • Apply advanced testing methodologies including A/B testing and incrementality to measure and significantly improve effectiveness of CRM campaigns. • Develop and maintain critical dashboards and reporting tools that track key CRM metrics and provide actionable insights for marketing teams. • Collaborate closely with Analytics Engineering, CRM technology, and Product teams to ensure data integrity and help define requirements for new initiatives. • Build and optimize customer segmentation models to enhance targeting and personalization strategies. • Contribute to development of overall CRM analytics strategy and measurement framework.

• Receive base salary of £60k-£75k annually. • Receive Company Restricted Stock Units. • Work hybrid from London office with flexible working arrangement. • Take paid annual holiday, sick days, parental leave and other leave opportunities. • Receive 6 weeks of paid sabbatical after 4 years at Wise on top of annual leave. • Enjoy numerous great benefits in London office.

Wise is global technology company building best way to move and manage world's money with minimum fees, maximum ease, and full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on mission to make their lives easier and save them money. As part of team, you will help create entirely new network for world's money for everyone, everywhere.