Senior Data Analyst

• Serve as the strategic analytics partner for the Paid Media team. • Work directly with Marketing Leadership, Paid Marketing, RevOps, and Analytics Engineering. • Prioritize the analytics roadmap based on ROI, speed to decision, and alignment with GTM strategy. • Stand up and maintain key efficiency, CAC, and ROI metrics across Snowflake and Looker. • Build repeatable reporting that shortens decision cycles from weeks to days. • Interpret Mixed Media Modeling outputs and run incrementality tests. • Partner with Analytics Engineering to transform Clay firmographics/intent data into actionable insights. • Build and deploy predictive LTV models to enable value-based bidding. • Design A/B and incrementality tests across paid search, paid social, and PLG signals. • Build dashboards that empower teams to autonomously track performance and take action.

• Experience as a Data Analyst or Product Analyst within B2B SaaS. • Strong SQL skills and hands-on experience analyzing data in Python or R. • Ability to run A/B tests end-to-end from design to execution to readout. • Strong analytical thinking with comfort tackling complex, ambiguous problems. • Experience communicating with cross-functional partners across Marketing, Product, Engineering, or Revenue. • Experience supporting GTM, Paid Media, or broader Marketing organizations.

• Experience with marketing sciences including MMM, attribution models, incrementality testing, or personalization. • Deep Python expertise. • Experience with dbt, Looker, or Tableau. • Familiarity with Snowflake, Redshift, or BigQuery. • Experience working with enriched audience data or intent/firmographic models.

• Be the dedicated analytics partner for the Paid Media team driving Typeform's growth. • Own the Paid Media analytics foundation across Snowflake and Looker. • Operationalize new GTM data investments including MMM, Clay Enrichment, and Predictive LTV. • Translate insights into spend allocation guidance for the Paid Marketing team. • Drive experimentation and continuous optimization across channels. • Evaluate performance, communicate tradeoffs, and help iterate faster on what works. • Enable self-service analytics at scale through dashboards and reporting. • Contribute to reducing LTV:CAC ratio by 10-20% as part of FY26 strategic targets.

• Opportunity to work at a company driving 500 million responses annually. • High-visibility role with direct impact on major strategic targets. • Fully remote position within the United Kingdom. • Collaborative work environment with Data Scientists, Analysts, and Analytics Engineers. • Equal-opportunity employer celebrating diversity and inclusion.

Typeform is a refreshingly different form builder helping over 150,000 businesses collect data with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless, Typeform drives 500 million responses every year and integrates with essential tools like Slack, Zapier, and HubSpot. The Data & Insights team is on a mission to make data their #1 asset, believing great decisions come from great conversations with data.